About Rewrite

By focusing on providing couture finishes to Streetwear, we offer luxurious pieces that are comfortable and versatile. Each garment is meticulously crafted, with brand elements and intricate details considered in their entirety.

Rewrite is a contemporary fashion house that fuses street with couture. At ReWrite, we embody a sense of transformation and evolution, redefining the perception of Indian tapestry in the global fashion landscape. Constantly re-evaluating and reimagining, we use art as a medium for change and adhere unwaveringly to a design ethos that champions innovation and functionality.

Our Vision

The visionary behind ReWrite, Ayushi Sharma, launched the brand in 2024 in Mumbai. Ayushiā€™s creative journey is rich with influences drawn from personal life philosophies and a desire to transform how fashion is perceived in daily life. Her collections are more than just clothingā€”they are narratives, weaving together her personal experiences and reflections.

Ayushi believes that every design at ReWrite is a journey, a bridge between the beauty of life and the art of fashion. Her vision infuses each collection with an energy that celebrates individuality, encouraging wearers to express their own stories through style. ReWrite is her ode to transformation and evolution, inviting others to join her in reimagining what fashion can mean.